For the sixth consecutive year, the live online pre-show “ Coca-Cola Red Carpet LIVE! @ The AMAs ” streamed live for fans worldwide starting at 5pm ET / 2pm PT anchored by a group of dcp curated celebrity hosts.
2014 celebrity hosts included Lance Bass, Chelsea Briggs, Kandi Burruss, Gavin Degraw, Franke Grande, Jordin Sparks, Morgan Stewart and Ted Stryker.
2014 performers included the year’s hottest emerging artists such as Becky G, Ella Henderson, Katy Tiz, Mary Lambert, and R5.
Viewers were be able to watch the live red carpet show on ABC.com, TheAMAs.com, and a variety of video players made available to media partners, talent and more.
Created as a complimentary online experience to the America Music Awards broadcast on ABC, fans can watch interviews, fashion clips, performances, commentary, arrivals, and much more bonus footage prior to tuning in to the main broadcast show.
In 2012, the red carpet show garnered 3.9 million live views and over 22.6 million video on demand views.