For the sixth consecutive year, the live online pre-show “Coca-Cola Red Carpet LIVE! @ The 2013 AMAs” will stream live for fans worldwide starting at 5pm ET / 2pm PT anchored by a group of dcp curated celebrity hosts.
2012 celebrity hosts included Lance Bass, Kimberly Cole, Brad Goreski, Sean Kingston and Tristan Wilds, as well as the Nokia correspondent Andy Grammer. Hosts for this year’s 2013 show red carpet show will be announced soon.
Viewers will be able to watch the live red carpet show on ABC.com, TheAMAs.com, and a variety of video players made available to media partners, talent and more.
Created as a complimentary online experience to the America Music Awards broadcast on ABC, fans can watch interviews, fashion clips, performances, commentary, arrivals, and much more bonus footage prior to tuning into the main broadcast show.
In 2012, the red carpet show garnered 3.9 million live views and over 22.6 million video on demand views.