Fontainebleau x
2025 American Music Awards
Fontainebleau Las Vegas hosted the 2025 American Music Awards, bringing the show to Las Vegas for the first time in its history. As the official venue of the AMAs, Fontainebleau was strategically woven into press and communications surrounding the event, providing the hotel and BleauLive Theater with impactful visibility.
Partner Goals
- Reinforce Fontainebleau’s dominance in the premium live entertainment space and align them further with music
- Drive home Fontainebleau as the premium hotel choice when visiting Las Vegas
- Strategically align with some of the hottest moments in pop-culture of the year unfolding on the AMAs stage
How the Partnership Came to Life
Press & Marketing Efforts
As the host venue of the 2025 AMAs, Fontainebleau was organically woven into our official press and marketing strategy surrounding the event. The brand also had rights to utilize the show’s marks and IP for promotional purposes.
In-Show Mentions
Fontainebleau was verbally mentioned twice during the AMAs broadcast on CBS and Paramount+, ensuring the millions upon millions of viewers at home were aware of the venue.
Social Amplification
Fontainebleau was strategically tagged in select posts across the show’s official social accounts, further amplifying the partnership and reaching the masses.
Unique Broadcast Viewers
9
M+
The AMAs drew over 9M unique viewers and had an average audience of over 5 million viewers, positioning BleauLive Theater front-and-center to everyone watching at home.
Program Impressions
11
B+
This strategic partnership garnered billions of impressions, heightening visibility of the Fontainebleau Las Vegas venue while inserting the brand into the cultural conversation.