Marriott Bonvoy x
2024 Billboard Music Awards
Marriott Bonvoy returned for a second year as the Official Presenting Partner of the 2024 Billboard Music Awards, authentically weaving the brand into the tentpole cultural event.
The brand also presented an epic performance featuring one of today’s hottest country artists, Shaboozey from the W Hollywood, cementing ownership of the night with thoughtful content storytelling.
Partner Goals
- Align Marriott Bonvoy with a major entertainment tentpole to insert the brand into the cultural conversation
- Reach an engaged audience of travel enthusiasts A18-34
- Spotlight the breadth of premium properties across the Marriott Bonvoy platform
- Showcase the incomparable experiences that can be unlocked via Marriott Moments
How the Partnership Came to Life
Presenting Partnership of Entire Show
As the Official Presenting Partner of the BBMAs, Marriott Bonvoy was included within the show’s logo lock-up – receiving mass exposure during the linear show, as well as within all program content distributed across social surrounding the big night.
Branded Performance Starring Major Talent
Marriott Bonvoy aligned with Shaboozey as he tied the all time record for No. 1 song on the Hot 100 with “A Bar Song (Tipsy)” at 19 total weeks – an unbelievable accomplishment and masterfully-timed alignment for the brand.
Marriott Moments Hospitality Experience
As part of the partnership, Marriott Bonvoy had the opportunity to bring an intimate group of guests via the Marriott Moments platform to select BBMAs performance tapings – something that was otherwise not available to the general public.
Coordinated Social and Media Amplification Strategy
As the Official Presenting Partner of the show, Marriott Bonvoy was authentically woven into our entire social strategy surrounding the big night. Additionally, custom content captured surrounding the branded performance was distributed across the BBMAs, Billboard and featured talent’s O&O accounts, amplifying the initiative to millions of engaged music fans.
Total Program Impressions
330
M+
The 2024 Billboard Music Awards Presented by Marriott Bonvoy surpassed 330M views in the first 48 hours – record viewership for the show achieved via a groundbreaking multi-platform distribution model across broadcast, streaming and social.