Moët & Chandon x
2025 Golden Globes
Moët & Chandon continued to build upon their legacy at the Golden Globes and returned to the 2025 event with meaningful product placement across the show’s footprint, ensuring the brand received impactful visibility within the abundance of press and media coverage surrounding the night.
Partner Goals
- Align Moët & Chandon with the incomparable luxury and prestige of the Golden Globes franchise
- Reinforce Moët & Chandon’s dominance as the most premium champagne
- Reach the premium attendees as well as the premium viewers – the show’s audience over-indexes in both education and income
How the Partnership Came to Life
Ballroom Table Placement
Moët & Chandon bottles were incorporated into the ballroom table centerpieces, providing the brand with organic visibility during the broadcast itself, as well as within surrounding coverage.
Red Carpet Activations
Moët & Chandon integrated within the Golden Globes red carpet with thoughtful activations from a star-favorite mini Moët vending machine to a beautiful champagne bar, inserting the brand into the flurry of conversation surrounding the highly-anticipated talent arrivals.
Backstage Placement
A beautiful backstage display anchored by the iconic Moët & Chandon bottle ensured that the brand was organically captured within the backdrop of talent interviews and press moments.
Social Storytelling
Custom photo and video content surrounding each of Moët & Chandon’s touch-points was captured for strategic social distribution across the show’s official accounts, further aligning the brand with the glitz and glamor of the Golden Globes.
Broadcast Viewers
20
M+
The 2025 Golden Globes reached over 20 million viewers and was the most-watched entertainment program of the day. Moët & Chandon’s strategic ballroom placement provided the brand with visibility throughout the broadcast event.
Press Impressions
3.6
B+
The program generated billions of impressions across all mentions with the Golden Globes, providing Moët & Chandon with unprecedented visibility.