Mountain Valley x
2025 Academy of Country Music Awards
Mountain Valley teamed up with the 60th Academy of Country Music Awards as the show’s Official Water Partner, activating on-site across the show’s footprint to ensure the brand was strategically inserted into the conversation surrounding the big night.
Partner Goals
- Insert Mountain Valley into the pop-culture conversation surrounding a large cultural moment in the calendar
- Heighten brand awareness amongst the show’s vast, engaged audience of country music enthusiasts
- Authentically align Mountain Valley with some of the most notable country artists of today
How the Partnership Came to Life
Red Carpet Interview Position
Mountain Valley integrated within the buzzing ACM Awards red carpet with an interview position, inviting country’s heaviest hitters to swing by and chat about the night ahead in front of a beautiful branded backdrop and water bar.
Additional Placements
Various additional placements across the ACM Awards footprint provided attendees with plenty of opportunities to stay hydrated throughout the night and engage with the brand – from water coolers on the red carpet, to a bandana embroidering station, to a branded bar at the after party.
Backstage Portrait
Mountain Valley presented the Official Backstage Portrait, inviting the night’s nominees, winners, performers and presenters to memorialize the occasion with beautiful photos captured against a brand-inspired backdrop.
Two green bottles sitting on a shelf
Each of the brand’s touch-points was captured with stylized photo and video content optimized for social distribution. Content was shared in real-time across the show’s official accounts, maximizing visibility of the partnership.
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Talent participated in Mountain Valley's on-site activations, authentically aligning the brand with some of the biggest names in country music -- and beyond.