Golden Globes Reached Largest Audience in Four Years
1/9/24“THE 81st ANNUAL GOLDEN GLOBE® AWARDS” AVERAGES 9.4 MILLION VIEWERS, UP +50% FROM LAST YEAR
Hollywood’s Party of the Year® Reaches Its Largest Audience in Four Years
- THE 81ST ANNUAL GOLDEN GLOBE® AWARDS averaged 9.4 million viewers, up +50% from last year, its largest audience since 2020, according to Nielsen time zone-adjusted fast national including Out of Home ratings for Sunday, Jan. 7.
- Hollywood’s Party of the Year® was the most-watched entertainment program Sunday.
- THE 81ST ANNUAL GOLDEN GLOBE® AWARDS reached the largest live-streaming audience for an awards show across Paramount+ and other CBS platforms, since the 65th ANNUAL GRAMMY AWARDS aired in February 2023.
- In fact, last night, it was the 2nd largest live-streamed CBS special event on Paramount+ ever in terms of AMA and reach.
- On social, THE 81ST ANNUAL GOLDEN GLOBES AWARDS dominated social media last night with nearly 30 billion potential impressions*, ranking as the #1 program of the night based on total interactions. #GoldenGlobes trended in the top 10 in the U.S. for 8 hours and peaked at #1.
*Note: Potential impressions are the estimated number of people who might have viewed posts related to this topic. NetBase calculates potential impressions based on followers/fans of original posts and followers/fans of engagements.
About The Golden Globe® Awards
As a premier entertainment award since 1944, the annual Golden Globe Awards has honored achievements in both television and film. Over the last three decades, the licensing fees from the Golden Globe Awards have enabled donations of more than $55 million to entertainment-related charities including scholarship programs, film restoration projects and humanitarian efforts. This funding has also supported diverse programs in partnership with advocacy groups aimed at promoting greater access in Hollywood for underserved communities. Dick Clark Productions is the owner and producer of the Golden Globe Awards. For more information on the Golden Globe Awards, please visit www.GoldenGlobes.com and follow us on Twitter, Instagram, Facebook, and in Spanish on Twitter, and Facebook.
About Dick Clark Productions
Dick Clark Productions is the world’s largest producer and proprietor of televised live event entertainment programming including the “Academy of Country Music Awards,” “American Music Awards,” “Billboard Music Awards,” “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest,” “Golden Globe Awards,” “So You Think You Can Dance,” from 19 Entertainment and DCP, and “Streamy Awards.” Dick Clark Productions owns one of the world’s most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic specials, performances, and legendary programming. Dick Clark Productions is a Penske Media company. For more information, please visit www.DickClark.com.
About CBS
CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry’s most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.
*Paramount+ with SHOWTIME subscribers will have access to stream live via the live feed of their local CBS affiliate on the service, as well as on demand. Paramount+ Essential subscribers will not have the option to steam live but will have access to on-demand the day after the special airs.
MEDIA CONTACTS
Dick Clark Productions
Gina Sorial
gsorial@dickclark.com
Lydia Baskharoon
lbaskharoon@dickclark.com
CBS Entertainment
Kate Fisher
khfisher@viacomcbs.com
Sienna Sanders
sienna.sanders@viacomcbs.com
Sunshine Sachs Morgan & Lylis
goldenglobes@ssmandl.com